Why paint the town when one can paint a whole continent?
PPG Paints, founded in 1883 and based in Downtown Pittsburgh, is expanding its unprecedented branding initiative from the local hockey scene to the whole North American hockey community, this through an agreement announced Thursday to become the official paint of the NHL
That followed, of course, the company's 20-year deal with the Penguins, achieved last summer, to rename their building PPG Paints Arena.
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